Mar 12 2008
Marketing in the Recommendation Age
| Many of today’s market leaders are leading because they understand the first principle of marketing in the Recommendation Age, the new era we live in: your book is your business card. If you do not have a book, it will be very hard–almost impossible–to garner the kind of market share that you want. The first answer is to invest in the proper marketing tools to gain a leveraged position in the market place. You must gain the ability to sell your writing–and a book is the best conduit to make this happen. The second answer will help you get even. |
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